Privacy Policy

Last Updated: May 25, 2026

1. Introduction

Yorkland Homes ("we," "us," or "our") operates the website located at https://www.yorklandhomes.ca/ (the "Site"). This Privacy Policy describes how we collect, use, disclose, and protect your personal information when you visit or interact with the Site.

By using the Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree, please do not use the Site.

2. Information We Collect

2.1 Information You Provide Directly

We may collect information you voluntarily provide, including:

  • Contact and inquiry information: Name, email address, phone number, and the contents of your message when you fill out a contact form, request information, or otherwise communicate with us.
  • Account information: Username, password, profile details, and preferences, if the Site offers account creation.
  • Order and transaction information: Billing address, shipping address, items purchased, and order history, if you make a purchase through the Site.
  • Newsletter and marketing sign-up information: Email address and any preferences you provide when subscribing to communications.
  • SMS opt-in information: Phone number and consent preferences when you opt in to receive text messages.
  • Booking and appointment information: Date, time, service requested, and any details you provide when scheduling an appointment through the Site.
  • Live chat conversations: Messages and contact details you share when using a live chat or chatbot feature.
  • Reviews, comments, and user-generated content: Any content you post on the Site.
  • Form submissions: All fields you complete on any form on the Site. Form builder plugins may save submissions to our website database in addition to sending them by email.
  • Other communications: Any other information you choose to share with us.

2.2 Information Collected Automatically

When you visit the Site, certain information is collected automatically, including:

  • Device and browser information: IP address, browser type and version, operating system, device type, and screen resolution.
  • Usage data: Pages visited, time spent on each page, links clicked, referring URL, and approximate date and time of access.
  • Approximate location: A general geographic region inferred from your IP address.
  • Cookies and similar technologies: See Section 4 below.

2.3 Ecommerce and Payment Information

If the Site offers ecommerce functionality (typically powered by WooCommerce or a similar platform), we may collect items viewed, cart contents, billing and shipping information, order history, and account details.

Payment card details are collected and processed directly by third-party payment gateways (such as Stripe, PayPal, Square, or Authorize.net) under their own privacy policies. We do not store full payment card numbers on our servers. We may retain limited information such as the last four digits of the card, card brand, billing postal code, and transaction confirmation.

For more information about how WooCommerce handles data, see: https://woocommerce.com/document/privacy-policy/

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To operate, maintain, and improve the Site.
  • To respond to inquiries, communications, and requests.
  • To process and fulfill orders, including shipping, billing, and customer support.
  • To send transactional communications such as order confirmations, receipts, and service notifications.
  • To send marketing communications, where you have opted in or where permitted by law.
  • To personalize your experience and remember your preferences.
  • To analyze usage patterns and improve site performance.
  • To detect, prevent, and address fraud, security issues, and abuse.
  • To comply with legal obligations and enforce our terms.

4. Cookies and Tracking Technologies

The Site uses cookies and similar technologies (pixels, web beacons, local storage) to function properly and to understand how visitors interact with the Site.

Types of cookies and similar technologies we may use:

  • Strictly necessary cookies: Required for the Site to function (e.g., shopping cart, login session).
  • Analytics cookies: Help us understand how visitors use the Site.
  • Functional cookies: Remember your preferences (language, region, etc.).
  • Marketing and advertising cookies: Used to measure and target advertising.

You can control cookies through your browser settings or by using our cookie consent tool, if displayed on the Site. Disabling certain cookies may affect Site functionality.

5. Third-Party Services

The Site may use third-party services that collect, use, or process information about you. The specific services in use depend on the Site's current configuration and may include any of the categories and providers listed below. Each provider operates under its own privacy policy.

5.1 Analytics and Performance

The Site may use third-party analytics and performance tools, which can include:

These tools may collect IP address, pages viewed, time on site, referring source, device information, and interaction data (including mouse movements, scrolls, and clicks for session recording tools).

5.2 Advertising and Conversion Tracking

The Site may use third-party advertising pixels and conversion tracking technologies, which can include:

These tools may collect information about pages viewed, actions taken on the Site, device information, and IP address, and use that data to measure advertising performance and deliver targeted advertising on the corresponding platforms.

5.3 Security and Anti-Spam

The Site may use security and anti-spam services, which can include:

These services may process IP address, request details, device and browser information, and interaction data to detect and prevent spam, fraud, abuse, and security threats.

5.4 Payment Gateways

If the Site offers ecommerce, payment processing is handled by third-party payment gateways, which can include Stripe, PayPal, Square, Authorize.net, or other WooCommerce-compatible gateways. These gateways process your payment information directly under their own privacy policies.

5.5 Email Marketing

The Site may integrate with third-party email marketing platforms, which can include Mailchimp, Klaviyo, Constant Contact, ActiveCampaign, or similar services. Subscriber information (name, email, engagement data) is stored with the provider.

5.6 SMS Marketing

The Site may integrate with third-party SMS marketing platforms, which can include Twilio, Klaviyo SMS, Postscript, Attentive, or similar services. Phone numbers and SMS engagement data (delivery, opens, clicks, opt-outs) are stored with the provider. Standard message and data rates may apply. You can opt out at any time by replying STOP to any message.

5.7 Live Chat and Chatbots

The Site may include live chat or chatbot functionality powered by third-party providers, which can include Tidio, Intercom, Drift, Tawk.to, Crisp, HubSpot Chat, or similar services. Chat providers may collect your name, email, IP address, browser information, chat transcripts, and any other information you share in the conversation.

5.8 Booking and Scheduling

The Site may include booking or scheduling functionality powered by third-party providers, which can include Calendly, Acuity Scheduling, Bookly, Amelia, or similar services. The provider collects your name, email, phone number, appointment details, and any other information you provide.

5.9 CRM Integrations

The Site may sync information to a third-party customer relationship management (CRM) platform, which can include HubSpot, Salesforce, Zoho CRM, Pipedrive, or similar services. Information submitted through forms, chat, or other channels may be synced to the CRM, including your name, email, phone number, company, and interaction history.

5.10 WordPress and Form Builders

The Site is built on WordPress and may use plugins that process data, including:

  • Form builder plugins (such as Gravity Forms, WPForms, Fluent Forms, or Formidable Forms) which may save form submissions to the website database.
  • WordPress comments, which collect name, email, website, IP address, and browser user agent if comments are enabled. An anonymized hash of the email address may be sent to Gravatar to display a profile image.
  • Jetpack (security, performance, analytics features) — https://automattic.com/privacy/

5.11 Hosting and Infrastructure

The Site is hosted by a third-party hosting provider, and information transmitted to and from the Site passes through their infrastructure. Cloudflare or a similar content delivery network may also process traffic for performance and security purposes.

5.12 Other Embedded Services

The Site may include embedded content from third parties such as YouTube videos, Vimeo, Google Maps, or social media feeds. These third parties may collect information about your interaction with the embedded content. Review their privacy policies for details.

6. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Service providers who perform services on our behalf (payment processing, hosting, analytics, email and SMS delivery, shipping, customer support, CRM, chat, and similar services). These providers are bound to use the information only for the purposes we authorize.
  • Legal authorities when required by law, subpoena, court order, or other legal process, or to protect our rights, property, or safety, or those of our users or the public.
  • Business transfers in connection with a merger, acquisition, sale of assets, or similar transaction. You will be notified before your information is transferred and becomes subject to a different privacy policy.
  • With your consent for any other purpose disclosed to you at the time we collect the information.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, tax, or reporting requirements.

  • Contact form messages and stored form submissions: typically retained for up to two years unless an ongoing relationship is established. Form builder plugins may store submissions in the website database; these are reviewed and purged periodically.
  • Chat transcripts: typically retained for up to one year for support and quality purposes.
  • Booking and appointment records: typically retained for up to two years for service history and follow-up.
  • Order and transaction records: retained for the period required by applicable tax and accounting laws (typically six to seven years in Canada).
  • Marketing subscriber data (email and SMS): retained until you unsubscribe, after which a suppression record may be kept to ensure we do not contact you again.
  • Analytics data: typically retained in aggregated form per the third-party platform's default retention settings.

8. Your Privacy Rights

Depending on where you live, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Request that we correct inaccurate or incomplete information.
  • Deletion: Request that we delete your personal information, subject to legal exceptions.
  • Restriction or objection: Request that we restrict or stop certain processing.
  • Portability: Request a copy of your information in a portable, machine-readable format.
  • Withdraw consent: Withdraw consent for processing that is based on consent. This does not affect the lawfulness of prior processing.
  • Opt out of marketing: Unsubscribe from marketing emails at any time using the link in our messages, or reply STOP to any SMS message.

8.1 Canadian Residents (PIPEDA and Provincial Laws)

Under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy laws (including Quebec's Law 25), Canadian residents have rights to access and correct their personal information and to file complaints with the Office of the Privacy Commissioner of Canada (https://www.priv.gc.ca) or their provincial regulator.

8.2 European Economic Area, UK, and Switzerland (GDPR / UK GDPR)

If you are located in the EEA, UK, or Switzerland, you have rights under the General Data Protection Regulation, including the rights listed above and the right to lodge a complaint with your local supervisory authority. Legal bases for processing include: your consent, performance of a contract, compliance with legal obligations, and our legitimate interests in operating and improving the Site.

8.3 California Residents (CCPA / CPRA)

California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, the right to delete personal information, the right to correct inaccurate information, and the right to opt out of the sale or sharing of personal information. We do not sell personal information.

8.4 How to Exercise Your Rights

To make a request, contact us at info@yorklandhomes.ca. We may need to verify your identity before fulfilling the request. We will respond within the timeframes required by applicable law.

9. Data Security

We use reasonable administrative, technical, and physical safeguards to protect personal information against loss, theft, unauthorized access, disclosure, and alteration. These measures may include encryption in transit (SSL/TLS), access controls, and secure hosting environments. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. International Data Transfers

We are based in Canada. If you access the Site from outside Canada, your information may be transferred to, stored in, and processed in countries other than your own, including the United States and other jurisdictions where our service providers operate. These countries may have data protection laws that differ from those of your country. By using the Site, you consent to such transfers, subject to applicable law.

11. Children's Privacy

The Site is not directed to children under the age of 13 (or under 16 in the EEA and UK). We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.

12. Third-Party Links

The Site may contain links to third-party websites or services that we do not own or control. We are not responsible for the privacy practices of these third parties. We encourage you to read the privacy policy of every website you visit.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, technology, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date at the top of this policy. For significant changes, we may provide a more prominent notice (such as a banner on the Site or an email notification). We encourage you to review this policy periodically.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our handling of your personal information, please contact us:

  • Business Name: Yorkland Homes
  • Email: info@yorklandhomes.ca

For Canadian residents, you may also contact the Office of the Privacy Commissioner of Canada: https://www.priv.gc.ca